LITTLE THOUGHTS ON ART: PROFIT

LITTLE THOUGHTS ON ART: PROFIT



Once I proposed an exhibition idea together with a friend to a newly opened non-profit art space. Its director was a young man who got the funding from his father. I’m sure he would have said yes, if it hadn’t been for his assistant, who was acting up like a queen. We had a meeting and everything seemed to go well until she arrived, late of course, as all important people do. She didn’t bother to rush to our meeting but first had a conversation with some other people visiting the gallery. Then she sat down and told us straight away she wanted “outrageous” exhibition ideas. Her idea of “outrageous” was to do an exhibition which had, for instance, Madonna in its title. A few years later the non-profit space was turned into a profit space. This seemed unnecessary if your funding is secured, but maybe the chicken wanted to spread his own wings? A few months later it turned into a non-profit space again. Profit is hard work.
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