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I show A Jens Hoffmann's book on curating. It's titled "(Curating) From A to Z".
Being a big fan of Andy Warhol's "From A to B and Back Again" I have an allergy for everything that obediently follows the (Roman) alphabet. It shows so little creativity and imagination.
And it's not that Jens Hoffmann tried hard to be original. I mean: the A as in (surprise surprise) Artist, the C as in Curator, and the W as in White space.
"Who writes a book like that?" I ask A. "Someone who wants to make a lot of money," A replies.